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Adela Andea creates installation for Steve Madden Pop Up, "The Factory" in New York

Steve Madden has unveiled five new scents with a multi-sensory pop up experience at 168 Bowery in New York. The pop up featured installations by Reed + Radar, Michael Bianchino, Adela Andea, Lucia Hierro & Larissa McCoy. Each installation was meant to inspire a different facet within you as you experience each scent - the dreamer, the flirt, the risk-taker, the boss, or the traveler.

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